April 25 marked the official opening of Serenity – The Art of Well Being at the Fairmont the Palm in Dubai. It is the first spa of the brand to open outside of Portugal.
The opening ceremony was a true reflection of the essence of Serenity – The Art of Well Being, with every detail meticulously planned to provide an unforgettable experience and promote well-being.
In her speech, the brand’s Global Director, Maria d’Orey, began by thanking everyone involved in the project and highlighting that this is a significant moment, not only for the brand but also for “the community that will benefit from a magnificent sanctuary of tranquility and rejuvenation.”
Maria d’Orey emphasized that Serenity – The Art of Well Being is more than just a spa. “Here, our guests can find a refuge from the hustle and bustle of everyday life and immerse in a wellness experience that cares for the body, mind, and spirit.” she explained.
The brand director also pointed out that Dubai is “the epicenter of innovation and luxury,” considering it a privilege to realize the opening of Serenity – The Art of Well Being in the region.
The arrival of Serenity – The Art of Well Being to the United Arab Emirates comes at a time when Maria d’Orey celebrates 18 years of dedication to United Investments Portugal, a milestone that prompted special thanks to the group’s leaders who “builds spaces but also fulfills dreams”.
In conclusion, Maria d’Orey thanked those present and expressed a wish: “I hope that Serenity – The Art of Well Being will be a place where you find serenity, inspiration, and, above all, a path to profound and lasting well-being.
